ALEPH & CO.
Strategy & Finance Advisory

Sharp judgment. Committed delivery.

Senior advisory for founders and executives navigating financial transactions, strategic decisions, and the operational challenges that determine whether either succeeds.

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Early & Growth Stage

Growth creates complexity before most teams are ready for it.

Established Businesses

Companies that have scaled — and now face decisions that don't happen twice.

One name on the door.
One advisor in the room.

Areas of practice

What we do.

I

Capital & Fundraising

We build the equity story, structure the round, and run the investor process.
From first pitch to close.

Pre-seed Seed Series A / B Bridge rounds Secondary Family office
II

Financial Structuring

The analytical backbone of every deal.
Modelling, valuation, and the capital structure instruments that match the company's trajectory.

LBO structuring Valuation Due diligence Earnout design
III

Go-to-Market Strategy

We redesign how you sell.
Channels, pricing, sales model — and the commercial engine behind sustainable growth.

Pricing Channel design ICP definition Market entry Sales model
IV

Product & Revenue Design

We connect product decisions to revenue outcomes.
Offer architecture, pricing, and roadmap priorities designed to make the business model work.

Offer design Pricing architecture Unit economics Business model Roadmap
Representative work

Mandates &
engagements.

Capital · Series A
Fundraising preparation for a B2B SaaS platform
€14M
Round closed · 9-month engagement

Rebuilt the equity narrative from the ground up, repositioning the company around margin expansion rather than pure growth. Developed a full financial model, identified a shortlist of 22 investors, and managed the process through to term sheet and close.

GTM · Scale-up
Commercial redesign for a European healthtech
+38%
ARR growth in the 12 months post-engagement

Diagnosed a structural misalignment between the product's core value driver and the commercial model. Redesigned the pricing architecture, redefined the ICP, and rebuilt the sales playbook for the mid-market segment. Delivered a new GTM roadmap and supported the leadership team through execution.

M&A · Mid-market
Buy-side advisory on a distribution acquisition
€22M
Transaction value · full due diligence

Advised a mid-market industrial group on the acquisition of a regional distribution network. Led financial and strategic due diligence, modelled three integration scenarios, and structured earnout provisions. Transaction completed on revised terms following our renegotiation analysis.

Finance · Structuring
Capital structure optimisation, pre-secondary
3.1×
Revenue multiple at transaction close

Worked with the founding team of a fast-growing fintech to optimise the capital structure ahead of a secondary. Introduced a hybrid instrument to preserve dilution control, prepared investor materials, and coordinated with legal and tax advisors through close.

Strategy · SMB
Repositioning of a professional services firm
+12pt
Gross margin improvement over 18 months

Helped a mid-size professional services firm diagnose declining margins in a commoditising market. Delivered a full competitive analysis, redefined the firm's positioning and offer architecture, and worked alongside management to implement the new commercial strategy.

Client names confidential. Descriptions are indicative of scope.
How we work

Rigorous thinking.
Direct engagement.

We don't produce thick decks and then disappear.

Engagements are structured around a clear problem, a defined outcome, and a direct working relationship with the senior advisor — from first meeting to final deliverable.

01

Senior-only delivery

Every engagement is led and delivered personally.

No delegation to junior staff. You work directly with the person whose name is on the door, throughout.

02

Outcome-focused scope

Engagements are designed around a specific problem and a measurable outcome.

A round closed, a decision made, a model built. We avoid open-ended retainers without milestones.

03

Selective by design

We take on a limited number of mandates at any given time.

This is not scarcity marketing — it is a deliberate choice to protect the quality of attention each client receives.

David Morisi, Founding Partner
Behind Aleph & Co.
David Morisi
Founding Partner

Financier, operator, and entrepreneur. Over 20 years across corporate finance and high-growth environments — as a banker, C-suite executive, and founder.

— Senior roles in M&A, capital allocation, and governance
— Hands-on through execution — across complex, multi-stakeholder situations
— Founded and led a venture-backed technology company in financial services
Common questions

A few things people ask.

If something is not answered here, the best way to find out is a direct conversation.

We work with two distinct types of clients: startups and scale-ups — from early-stage companies finding their model through growth-stage businesses scaling rapidly — and established mid-market businesses between €5M and €100M in revenue. The common thread is a company at a meaningful inflection point: preparing for a transaction, entering a new market, or restructuring how they operate.

Many engagements begin with a focused, time-limited intervention — a way to address a specific problem quickly, without any longer commitment. From there, most projects run between two and six months. Fundraising mandates can extend further depending on market conditions. We don't do open-ended retainers without clear milestones — each engagement is scoped around a defined problem and a defined outcome.

Advisory and strategy engagements are structured as fixed-fee projects. Transaction mandates may include a success component. We discuss structure transparently at the outset — there are no surprises, and no fees are charged before scope and terms are agreed.

Three things: the person you brief is the person who does the work; we take on very few mandates at any given time, which means genuine attention rather than a capacity game; and we operate without the overhead of a large firm — which is reflected in both how we price and how quickly we move.

A first conversation is the best way to find out. We'll be direct about whether we think we can add value — and equally direct if we don't. There is no obligation, no sales process, and no pressure to engage.

Yes. Our primary focus is Europe — this includes France, the UK, Germany, the Benelux, and the broader Mediterranean region. The nature of advisory work means geography is rarely a constraint.

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Get in touch

Let's talk.

We work with a limited number of clients at any given time.

Reach out to discuss whether there is a fit — no obligation, no intermediary.

contact@alephcardinal.io→